• Home automation and automation systems (RIR ICT for Smart and Sustainable Living and RIR Venetian Smart Lighting)
• Technologies for building design and development, business models, and value-added services (RIR Venetian Green Building Cluster)
• Innovation and digitalization in marketing processes (RIR Euteknos)
• Technologies for Cultural Heritage, virtual reality, and technologies for artistic and cultural heritage (RIR Venetian Innovation Cluster for Cultural and Environmental Heritage)
Hybrid systems combine the physical spaces we live in with the experience of the virtual and cyberspace. They offer the opportunity to leverage the power of 3D, networks, and intelligent systems without giving up the physical dimension of meeting, proximity, and dialogue, fostering and creating new opportunities for coexistence and social interaction. Hybrid environments are products of technical ingenuity and creativity, which, in turn, enhance human creativity and intellect, supporting new ways of interacting, creating, designing, and producing. This project identifies Sustainable Living and Creative Industries as technical and cultural frameworks for its activities.
In four key sectors of the regional economy (Construction, Commerce, Culture, and Artistic Manufacturing), which have been particularly affected economically by the ongoing pandemic, the project will address complex challenges and experimentally demonstrate the potential of hybrid virtual-real systems in terms of efficiency, effectiveness, flexibility, and resilience.
In the Sustainable Living sector, given the pandemic emergency, it is essential to define new requirements for public and private buildings and their systems. The construction sector has a significant impact on financial markets, and the project aims to investigate financial models that can support economic recovery, identifying necessary modifications to existing buildings to enhance their performance in both emergency situations and ordinary scenarios.
In the field of hybrid marketing and e-commerce innovation, the project focuses on leveraging real-virtual hybridization to innovate the promotion and sales system, ensuring greater resilience to COVID-19.
In the Access to Culture sector, the project explores and researches technologies for the enjoyment and sale of cultural heritage-related products, even during the COVID-19 period.